OVERVIEW: Rescue Siamese is a Winnipeg-based non-profit dedicated to cat rescue and adoption. The goal was to transform their online presence into an interactive, user-centric experience using tailored layout graphics and a welcoming, professional tone of voice.
INSIGHT:
I focused on humanizing the data. By organizing the non-profit's services around the specific interests of
potential adopters, I ensured the content was easy to navigate and the Call-to-Actions (CTAs) were
impossible to miss.
